Google Keyword Reasearch Tool – New and Improved!

This is guest post by my colleague Ohad Marom (ohad (at) compucall dot co dot il).

Google has now improved their keyword tool significantly, enabling researchers to see actual search volume for keywords on the Google database, information that was previously unavailable unless running a Google AdWords campaign. Continue reading “Google Keyword Reasearch Tool – New and Improved!”

SEO Research – clifinar SEO Contest Review

We’re now already three weeks in the clifinar SEO contest and in my opinion it gets more interesting with time goes by. Now, that the search engines are crawling and indexing this new term for three weeks, the results count on is over 10,000 results, and more importantly – the obvious, easy and fast SEO tricks are all in, and it really starts to show creativity and quality in the SERP’s.

I want to take this post and devote it to a few clifinar players which I found to be playing the game, learning from it and collaborative enough to share their findings with the rest of us. The most interesting ones will also get a link from this post:

clifinar SEO contest video review:

Clifinar SEO Contest ReviewMore free videos are here

Continue reading “SEO Research – clifinar SEO Contest Review”

clifinar is also בךןכןמשר

Some of the clifinar contest players have Hebrew on their PC’s, therefore it must happen to them every now and then that they try to type and english word like clifinar and instead write בךןכןמשר


Is the word clifinar typed with the same keys when they keyboard is set to Hebrew. That’s a real bummer because usually it makes you write with mistakes. We sometime use such spellings and typo’s in PPC campaigns and drive really cheap and really good traffic to our clients as usually this weird wrd will be the only relevant result for such a page.

back to…


clifinar really makes me happy. To see a term with zero results turn to 2560 results is ~7 days is really cool and shows us the endless possibilities for publishing content on the Internet, for free.

It does take lots of thinking, dedication, devotion, practice, trial and error and of course – luck – yes! we need luck!!!

So good luck all –


Microsoft adCenter Desktop – Beta + Clifinar

A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access – but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Continue reading “Microsoft adCenter Desktop – Beta + Clifinar”

Brian Clifton on Web Metrics & His New Book

“the vast majority of web content is made up of poorly optimised websites. By that I mean poorly optimised for visibility (visitors can’t find you via the search engines) and poorly optimised for the user experience (leading to low conversion rates). These two are closely related and web analytics is the key to unlock the potential of both.” (Brian Clifton)


I just read a very good interview with Brian Clifton.
For those of you who don’t know who Brian is, he is (was) the Head of Google Analytics in EMEA, holds a Phd, a veteran to the web marketing industry and the author of the new book: Advanced Web Metrics with Google Analytics.

Brian is now leaving Google and going back to be a Senior Strategist for Omega Digital Media – the company he founded back in 1997.
The interview is very interesting, and I just wanted to quote one sentence (at the top of this post) I feel is the essence of web analytics or Web Metrics as some call it).

Web Analytics is the place where most optimization techniques are reflected, where they can all be measured, demonstrated and leveraged. When wanting to show a client their SEO or Usability is not good enough, simply review their analytics. On the other hand, to know the problem of web sites – simply look at their web analytics – you will find the most intreaguing business aspects strengths and weaknesses of their operation. It’s not all about how many visits did I get yesterday vs. the day before – it’s the basic analysis of your business, thrugh the eyes and behavior of your customers.