Microsoft adCenter announced today on a few new features to their Pay per Click (PPC) platform.
These new features are mainly administrative which focuses on:
- Billing Features Improvement
- Improved and deeper keyword research tools
- Reporting Improvement
Microsoft adCenter platform does not count for a large market share compared to search giant Google and rival Yahoo!, though their new system is pretty neat in its features and ability to target specific demographics easily. From our experience at Compucall while adCenter provides lower volume their traffic quality is sometimes significantly better than others.