Google AdWords Conversion Metrics – We Need to Go Deeper

Google AdWords

Last few days I saw some weird new metrics on my Google AdWords report center. At first I didn’t pay too much attention, but then came Google’s message and it got me thinking about the whole concept of conversion attribution models and how easily we can get the wrong conclusions when not analyzing the data properly. I will now present how easily we can persuade ourselves to take wrong campaign actions based on data which may seem very promising. Continue reading “Google AdWords Conversion Metrics – We Need to Go Deeper”

SMX London 2008 – Day 2 Summary

SMX London day 2 has started with a super interesting session on link building strategies. I was surprised to really hear NEW stuff and much more than the regular “submit to Yahoo!” and “get links from your business partners, clients and vendors” – The speakers seemed all very knowledgeable and experienced in what I find is the most important quality in link building: Think OUT of the box. Continue reading “SMX London 2008 – Day 2 Summary”

Google Chrome – Small step for Browser, Huge step for SEO linkbait

Google Chrome launched less than a day ago, and this has been one of the busiest days on my twitter, email and all in all web life.
I do not recall the last time the web was so obsessed with a launch of a beta product, so much conversations, expectations, opinions, buzz, hype, and web content spread in such a way.

I read the comic, read some opinions and downloaded Google Chrome last night. Indeed, it’s a neat cool fast and kinda stable browser, especially if you take into account it’s only in Beta.

But that’s not what Chrome is all about!

Google Chrome Link bait

Chrome is probably the best most successful piece of link bait campaign I saw, IMO, this is a real state of the art well planned online and offline PR move, which amazingly enough moved our entire industry the last 24 hours!!!

After all, and if we take the PR pitch and hype back to their real natural size and power, it’s a browser. It’s not an operating system (still running on windows last time I checked) and at best it will take a nice chunk of market share from Explorer and Firefox and make this life of adapting a website to browsers a bit more complicated.

But the linkbait… man this is fantastic.
So creative – going with the comics creative to make it stand out and tell us “hey, this one is not just a launch, it’s special!”
So well planned – After the “leak” to the blogosphere the media world i.e. newspapers, TV networks and of course the web got the news and everyone starting talking
The Differentiated Pitch: s it a browser? Is it an Operating system? Will it affect Microsoft? What about Firefox and their relationship?

And the results:

  • 7,850,000 Search results for “google chrome”
  • 8,117 news items on google news
  • 73,902 blog results on Google blog search
  • 1,380 videos on Google video
  • ~2,000 mentions on twitter

In a matter of hours I received dozens of emails from friends, facebook messages, IM links, twitter messages, phone calls and an ongoing discussion in our office – simply and utterly beautiful!

So for sum?

Chapeau to Google’s PR team, Chapeau to the developers for a job well done on the browser and a special chapeau to this guy who offers to sell a chrome email address on eBay đŸ™‚ !!! (Thanks Olivier)

Twitter – Getting started…

Twitter has my name listed for less than 24 hours, however I spent quite some time today playing around, reading and investigating this phenomenon.

For a long long time I had a very strong objection to sign up. “Hey ain’t that just another one of those tools which will take away my time?” is a sample of the thoughts I had, or perhaps better phrase as my fears from Twitter.
As an Internet “addict” for more than 10 years, there comes a time when you do want to stop, think and hold on – but then again curiosity and the sense for new technology usually wins.

So in this post I’d like to share my first Twitter day, and perhaps share a few of my actions on Twitter trying to understand it better, where I looked, what I found – and what the future may hold. Continue reading “Twitter – Getting started…”

I’m (finally) on Twitter…

I was trying to avoid it for a long while, but I finally caved. I signed up for a Twitter account today and started my era of Micro Blogging. I hooked a few friends, but Twitter did not like my Gmail list too much, and said they will try again later… well – we’ll see about that.

So now it’s time for me to give you my twit – it’s http://twitter.com/ophirc and I’m looking forward to micro-blog with you all đŸ˜‰ (it’s also on my sidebar connected via twitter tools plugin

Cheers
OC