Google Quality Score update has started to take effect on my accounts. In a previous post I covered the upcoming Google Quality Score changes. It seems last few days the change started to show on my accounts, and the outcome is quite interesting. Google is now sharing with us a real rank – score of 0 to 10 out of 10 possible points, and when our score is low they recommend us the necessary changes in order to improve our quality score! Continue reading “Google Quality Score Update now Live”
Google Chrome launched less than a day ago, and this has been one of the busiest days on my twitter, email and all in all web life.
I do not recall the last time the web was so obsessed with a launch of a beta product, so much conversations, expectations, opinions, buzz, hype, and web content spread in such a way.
I read the comic, read some opinions and downloaded Google Chrome last night. Indeed, it’s a neat cool fast and kinda stable browser, especially if you take into account it’s only in Beta.
But that’s not what Chrome is all about!
Google Chrome Link bait
Chrome is probably the best most successful piece of link bait campaign I saw, IMO, this is a real state of the art well planned online and offline PR move, which amazingly enough moved our entire industry the last 24 hours!!!
After all, and if we take the PR pitch and hype back to their real natural size and power, it’s a browser. It’s not an operating system (still running on windows last time I checked) and at best it will take a nice chunk of market share from Explorer and Firefox and make this life of adapting a website to browsers a bit more complicated.
But the linkbait… man this is fantastic.
So creative – going with the comics creative to make it stand out and tell us “hey, this one is not just a launch, it’s special!”
So well planned – After the “leak” to the blogosphere the media world i.e. newspapers, TV networks and of course the web got the news and everyone starting talking
The Differentiated Pitch: s it a browser? Is it an Operating system? Will it affect Microsoft? What about Firefox and their relationship?
And the results:
- 7,850,000 Search results for “google chrome”
- 8,117 news items on google news
- 73,902 blog results on Google blog search
- 1,380 videos on Google video
- ~2,000 mentions on twitter
In a matter of hours I received dozens of emails from friends, facebook messages, IM links, twitter messages, phone calls and an ongoing discussion in our office – simply and utterly beautiful!
So for sum?
Quality Score is one term which for some people may some vague or taken from the Olympics – but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization – it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes… Continue reading “Google Quality Score Update”
“The August meetup is going to feature a new, stronger social networking
framework, and a motivational talk by Jeff Pulver (www.pulver.com).”
The Meetup is organized by the Tel Aviv-Yafo Entrepreneurs! group, established in May 2007, held 14 meetups and registered so much as 620 members. The group is lead by Mr. Gadi Guy and Ms. Or-Tal Kiriati
“Meet a new network of local entrepreneurs to share tips and problem
solving techniques, get advice on profitability and career and discuss
mentoring and business models. Swap business cards and watch your
personal business directory grow”
I’ll be giving a short presentation during the event. I only have a short time frame so I haven’t decided just yet what my session will focus on – as the audience is versatile I do not want to take it too much to either tech stuff or biz stuff – Right now it seems we’re going to talk about “SEO 2.0” or more specifically – how can web sites in the 2.X era optimize for better user experience and better search engine optimization, especially in the world of universal search i.e. search, products, video, images, news, blogs, articles, social content etc.
Looking forward to meet new people 🙂