Google Analytics has announced a change to the custom variable _setVar, which will impact key metrics such as bounce rate and time on page. In this post I will try to shed some light on setVar and bounce rate, and show a few examples of where we can use them to gain insights if our visitors’ behavior. Continue reading “setVar Change Impacts Bounce Rate in Google Analytics”
So day 1 at SMX London 2008 has ended..
It was a crazy long day, lots of fun and very interesting. Below are the day’s highlights, from my personal perspective. Continue reading “SMX London 2008 – Day 1 Summary”
The famous Search Marketing Expo is coming to London this week. I’ll be speaking about Paid Search on the first day (Tuesday, Nov 4th 2008) and I’m very excited and thrilled.
For me, every time when I get a chance to visit on of these S** (SMX, SES…) events It’s sort of a fest. You see I’ve been involved in this industry since it’s very beginning back in 1998, and I’ve seen these events grow from a couple of hundred visitors small – friendly – cosy meeting to a full blown conference with thousands of enthusiastic professionals. Continue reading “Speaking about Paid Search at SMX London 08”
Last week I learned that AdWords Editor 6.5 is out, I thought I’ll give it a short review. Google AdWords Editor is a very powerful windows (or mac) application which enables Google AdWords advertisers create and edit campaigns from the ease of the desktop, much faster and with ability to run very nice tips and tricks to create complex campaigns.
I downloaded and installed the new version, and below are my findings.
Google is gaining market share, says Hitwise. According to Hitwise’s latest report, Google receives 71% market share of searches, while Yahoo! receives 18.26%, MSN (Live) receives 5.32%, Ask.com receives 3.45% and the remaining 46 other engines accounted for 1.95% all together.