Ophir Cohen

SphinnCon Israel – Event Summary

Well it’s now 23:09 and I just got back home… It has been a really long and exciting day for me.

SphinnCon Israel was an exciting event. I am not familiar with the final number of guests, but for my eyes it seemed very similar to ~200 SE’ enthusiasts mingling, networking, debating, eating, drinking etc.

In a way, it reminded me my first SES event I attended in Munich back in 2002 – Small, cozy – and most important – Getting the local industry together in one place, for the first time ever. Continue reading “SphinnCon Israel – Event Summary”

Urchin Software Download Beta Review

Google released the latest version of Urchin (the “mother” of Google Analytics) to the public yesterday, so I couldn’t help myself – but to try the urchin software download, use it and review.

Below you will find my preliminary findings and conclusions. Continue reading “Urchin Software Download Beta Review”

User Generated Video & Silver Surfers: Friend or Foe?

I read a new research summary from eMarketer this weekend. The summary analyzed three interesting researches on the interesting subject of User Generated Video and the demographic segmentation of its use.

The three article examined the demographic patterns of user generated video consumption, trying to identify segments which tend to use and consume this type of media more than others.

While these articles provided a world of graphs, charts and precentages of all kinds (I’ll review most below) I’d like to focus on a few figures which I found quite interesting: Continue reading “User Generated Video & Silver Surfers: Friend or Foe?”

Segmenting Visitors by Average Time on Site

Following the latest posts on time on site on this blog and on Occams Razon by Avinash Kaushik, I received a few questions and I also saw a few comments about Segmenting Visitors by Average Time on Site.

On my last post I demonstrated the results of such a measure – on this post I will write the exact cook book which enables this task. Continue reading “Segmenting Visitors by Average Time on Site”

Sphinn Event: SphinnCon Israel: February 5, 2008

The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.

“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. ” Continue reading “Sphinn Event: SphinnCon Israel: February 5, 2008”