Web Marketing Done Right.
The official Google Webmaster Central Blog posted a few months ago a nice post on writing meta description tags.
Well, this is actually much more interesting than it seems. For years, one of the most common SEO myths around the industry was that “Google ignores Meta tags” and that it is not relevant anymore. Then here comes Google and says – I CARE! Continue reading “SEO: Effective Meta Descriptions”
Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments.
The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark.
This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only to those who close their browser right after entering your page, but to those who viewed 1 page, perhaps even for a while – but didn’t go any further.
Well I say delete them!
The zero time on site is screwing up the entire time on site statistics of your pages.
Here’s an example for a website we manage where the average time on site is 91 seconds.
Looks fine to the untrained eye: 91 seconds and 2.2 pages per visit – So is this the correct number? Continue reading “Web Analytics: More on Time on Site Calculations”
Avinash Kaushik (see his RSS on my homepage 🙂 ), the author of “Web Analytics – An Hour a Day” and “Occams Razor” blog, wrote an excellent and comprehensive post on the methodology behind “time on site” and “time on page” metrics.
For all of you who always wonder how this is calculated and how come sometimes the numbers don’t seem too logic – Avinash exaplains the method from A to Z in a simple and logic way. Highly recommended! Continue reading “Web Analytics: How Time on Site is Measured?”
I received a spam email yesterday, as I get every day…
The email included 2 lines with a date and a link which seems very suspicious. It looked as follows:
Looking at the link, it seems like an aalmost clean google.co.uk link (except for the backslashes). Continue reading “Google Hacks Technique – Interesting Case”
As the SEO world evolves, We need to go deeper and deeper into the understanding of A) How the work B) What parameters are calculated and C) What is the importance of each
This post will focus on item C) and relate mainly to the question of link value.
