Ophir Cohen

SMX London 2008 – Day 1 Summary

So day 1 at SMX London 2008 has ended..

It was a crazy long day, lots of fun and very interesting. Below are the day’s highlights, from my personal perspective. Continue reading “SMX London 2008 – Day 1 Summary”

Speaking about Paid Search at SMX London 08

The famous Search Marketing Expo is coming to London this week. I’ll be speaking about Paid Search on the first day (Tuesday, Nov 4th 2008) and I’m very excited and thrilled.

For me, every time when I get a chance to visit on of these S** (SMX, SES…) events It’s sort of a fest. You see I’ve been involved in this industry since it’s very beginning back in 1998, and I’ve seen these events grow from a couple of hundred visitors small – friendly – cosy meeting to a full blown conference with thousands of enthusiastic professionals. Continue reading “Speaking about Paid Search at SMX London 08”

Google AdWords Editor 6.5 Review

Last week I learned that AdWords Editor 6.5 is out, I thought I’ll give it a short review. Google AdWords Editor is a very powerful windows (or mac) application which enables Google AdWords advertisers create and edit campaigns from the ease of the desktop, much faster and with ability to run very nice tips and tricks to create complex campaigns.

I downloaded and installed the new version, and below are my findings.

Continue reading “Google AdWords Editor 6.5 Review”

Hitwise: Google Receives 71% Market Share in the US

hitwise

Google is gaining market share, says Hitwise. According to Hitwise’s latest report, Google receives 71% market share of searches, while Yahoo! receives 18.26%, MSN (Live) receives 5.32%, Ask.com receives 3.45% and the remaining 46 other engines accounted for 1.95% all together.

Continue reading “Hitwise: Google Receives 71% Market Share in the US”

Google AdWords Conversion tracking: Site Stats logo is now optional

I just received an email from Google AdWords stating that the annoying “stats by Google” box on the conversion pages will now be optional. This seems a really good move on their part.

Continue reading “Google AdWords Conversion tracking: Site Stats logo is now optional”