Web Marketing Done Right.
The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.
“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. ” Continue reading “Sphinn Event: SphinnCon Israel: February 5, 2008”
Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments.
The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark.
This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only to those who close their browser right after entering your page, but to those who viewed 1 page, perhaps even for a while – but didn’t go any further.
Well I say delete them!
The zero time on site is screwing up the entire time on site statistics of your pages.
Here’s an example for a website we manage where the average time on site is 91 seconds.
Looks fine to the untrained eye: 91 seconds and 2.2 pages per visit – So is this the correct number? Continue reading “Web Analytics: More on Time on Site Calculations”
I received a spam email yesterday, as I get every day…
The email included 2 lines with a date and a link which seems very suspicious. It looked as follows:
Looking at the link, it seems like an aalmost clean google.co.uk link (except for the backslashes). Continue reading “Google Hacks Technique – Interesting Case”
A survey conducted on December 2007 by TNS Teleseker – “TIM Survey”, in Israel, shows 4 million Intenret users in Israel. This number shows a slight growth of 2% vs. the results from December 2006, and mainly reflects the growth of overall population in Israel.
Well, it’s Friday, 4 days before Christmas and it seems as the rush for shopping is beginning to calm. This was a crazy month for us, especially for the online retailers, and even more for those who specialize in gifts (We have wuite a lot of those!
I wanted to share here some of the data that was pouring in from the sales centers, the web analytics tools and market research – as this may be a very good lesson for next year.I’ll start with the market research and I want to quote comScore’s published data:
“holiday season e-commerce spending for the first 48 days of the November – December 2007 holiday season (November 1 – December 18). Nearly $25 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year”
2007 Holiday Season To Date vs. Corresponding Days* in 2006
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Billions ($)
Holiday Season to Date 2006 2007 Pct Change
November 1 – December 18 $20.85 $24.85 19%
Thanksgiving Day (November 22) $0.21 $0.27 29%
“Black Friday” (November 23) $0.43 $0.53 22%
“Cyber Monday” (November 26) $0.61 $0.73 21%
“Green Monday” (December 10) $0.66 $0.88 33%
* Corresponding Shopping Days, Not Calendar Days“It’s also clear that many consumers are willing to delay their holiday shopping later in the season this year in an effort to take advantage of any late season price discounts being offered by retailers.”
