Web Marketing Done Right.
I received a spam email yesterday, as I get every day…
The email included 2 lines with a date and a link which seems very suspicious. It looked as follows:
Looking at the link, it seems like an aalmost clean google.co.uk link (except for the backslashes). Continue reading “Google Hacks Technique – Interesting Case”
As the SEO world evolves, We need to go deeper and deeper into the understanding of A) How the work B) What parameters are calculated and C) What is the importance of each
This post will focus on item C) and relate mainly to the question of link value.
After years of researching and executing Search Marketing campaigns on different stages and many types, we came to the understanding that while search is strong, growing, important and fruitful, while Search Marketing was considered the ultimate “pull marketing” vehicle to incorporate delivering the message not only when I , the marketer wanted to – but when the target audience wanted to… We can now take the next step forward.
Behavioral Marketing is here for more or less ~3 years already, at different forms and levels, and is basically offering us to deliver a message to a prospective customer based on their web browing patterns.
Today I’d like to focus on one method of behavioral marketing: Retargeting. Continue reading “Behavioral Marketing Recap: Retargeting”
A survey conducted on December 2007 by TNS Teleseker – “TIM Survey”, in Israel, shows 4 million Intenret users in Israel. This number shows a slight growth of 2% vs. the results from December 2006, and mainly reflects the growth of overall population in Israel.
I read a blog post today from HitWise about the long tail of search phrases used in the UK market.
Robin Goad wrote an excellent analysis on the evolvement of the long tail in the last three years, and detected the pattern where people use the search engine / search toolbar as a navigational application thus performing what Robin calls “navigational search”.
This type of search is used when someone types the direct URL or a brand name into the search box instead of typing the URL in the address bar. Lately, I’ve seen it happen quite a lot on meetings and presentations – but when I read Robin’s post and saw the charts – it all started to make more sense.
So let’s try and summarize the findings:
1. The loooong list of unique phrases and terms used (what we call “long tail”) is getting much longer
2. The small list of terms which produces the most traffic (what we call “short tail”) is getting shorter and consolidated
3. The segment of “navogational terms” in the short tail is getting shorter (i.e. bavigational searchers are looking for the domain name/brand name)
4. The segment of “non-navigational terms” is getting longer and longer
Conclusions:
1. Long Tail Rules
2. Keyword Research Rules
3. Brand Name and domain name searches are important to rank for
