A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access - but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Read More »

 ”the vast majority of web content is made up of poorly optimised websites. By that I mean poorly optimised for visibility (visitors can’t find you via the search engines) and poorly optimised for the user experience (leading to low conversion rates). These two are closely related and web analytics is the key to unlock the potential of both.” (Brian Clifton)

Hi,

I just read a very good interview with Brian Clifton.
For those of you who don’t know who Brian is, he is (was) the Head of Google Analytics in EMEA, holds a Phd, a veteran to the web marketing industry and the author of the new book: Advanced Web Metrics with Google Analytics.

Brian is now leaving Google and going back to be a Senior Strategist for Omega Digital Media - the company he founded back in 1997.
The interview is very interesting, and I just wanted to quote one sentence (at the top of this post) I feel is the essence of web analytics or Web Metrics as some call it).

Web Analytics is the place where most optimization techniques are reflected, where they can all be measured, demonstrated and leveraged. When wanting to show a client their SEO or Usability is not good enough, simply review their analytics. On the other hand, to know the problem of web sites - simply look at their web analytics - you will find the most intreaguing business aspects strengths and weaknesses of their operation. It’s not all about how many visits did I get yesterday vs. the day before - it’s the basic analysis of your business, thrugh the eyes and behavior of your customers.

I stumbled upon this Extra Cool video on YouTube featuring the SEO Rap Song. Enjoy…

“even when the site looks good and has a nice navigation, when they can’t find what they want it causes frustration!”

[youtube width="425" height="355"]a0qMe7Z3EYg[/youtube]

Well, it’s seldom when I can write about two new revelations in one week, and be exited with both. But I guess this is one of those weeks…

I just received an email from SEOmoz, followed but reading Rand Fishkin’s Blog Post  announcing the re-launch of their premium service as “SEOmoz PRO” (nothing new, seems more like “hype”) service - however, and here comes the cherry - a completely renovated interface, AJAX / Web 2.0 extra cool and interactive interface!

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I had a conversation with Brett Crosby from Google Analytics some hours ago, and it appears Google Analytics is releasing very powerful new features for their free web analytics suite. I must say at first I was not very optimistic, but when our conversation ended, and I was looking at the screenshots - My head was simply nodding unwontedly  - These guys usually roll out great products, but these features I’m about to cover are way more than “features”. These have the potential to actually CHANGE to way we do web analytics, and the significantly change the way we treat the web as a marketing tool!

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