Sphinn Event: SphinnCon Israel: February 5, 2008

SphinnCon Israel

The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.

“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. ” Continue reading “Sphinn Event: SphinnCon Israel: February 5, 2008”

SEO: Effective Meta Descriptions

The official Google Webmaster Central Blog posted a few months ago a nice post on writing meta description tags.

Well, this is actually much more interesting than it seems. For years, one of the most common SEO myths around the industry was that “Google ignores Meta tags” and that it is not relevant anymore. Then here comes Google and says – I CARE! Continue reading “SEO: Effective Meta Descriptions”

Web Analytics: More on Time on Site Calculations

Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments.

The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark.

This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only to those who close their browser right after entering your page, but to those who viewed 1 page, perhaps even for a while – but didn’t go any further.

Well I say delete them!

The problem with zero time on site

The zero time on site is screwing up the entire time on site statistics of your pages.
Here’s an example for a website we manage where the average time on site is 91 seconds.

Average Time on Site - All VisitorsAverage Time on Site - All Visitors

Looks fine to the untrained eye: 91 seconds and 2.2 pages per visit – So is this the correct number? Continue reading “Web Analytics: More on Time on Site Calculations”

Link Value – Getting Deeper into SEO

As the SEO world evolves, We need to go deeper and deeper into the understanding of A) How the work B) What parameters are calculated and C) What is the importance of each

This post will focus on item C) and relate mainly to the question of link value.

So what happened to Link Value in 2007? Continue reading “Link Value – Getting Deeper into SEO”

Behavioral Marketing Recap: Retargeting

After years of researching and executing Search Marketing campaigns on different stages and many types, we came to the understanding that while search is strong, growing, important and fruitful, while Search Marketing was considered the ultimate “pull marketing” vehicle to incorporate delivering the message not only when I , the marketer wanted to – but when the target audience wanted to… We can now take the next step forward.

Behavioral Marketing is here for more or less ~3 years already, at different forms and levels, and is basically offering us to deliver a message to a prospective customer based on their web browing patterns.

Today I’d like to focus on one method of behavioral marketing: Retargeting. Continue reading “Behavioral Marketing Recap: Retargeting”