Category: SEO

Sphinncon Israel 2008, we’ve arrived!

SphinnCon Israel 2008Hi everyone!

We’ve officially arrived at Sphinncon Israel 2008. Lots of great people, the buffet looks great. Barry Schwartz from Rustybrick and SearchengineLand is here as well. Check out the picture of us together.

The SEO panel is going to start soon so I’ll try and keep you updated as much as I can. I’m on the panel so I’ll have someone post updates as they come in.

*Update 12:30 – Okay we’re finally sitting down to start the SEO panel discussion. Everyone is ready to go! From left to right (sitting down): Barry Schwartz (RustyBrick), Branko Rihtman (Tens Technology), Sam Michelson (Five Blocks), Myself and Gilad Sasson (Nekuda)

SphinnCon Israel 2008 SEO Panelists

*Update 12:50 – Barry is giving his keynote. He discusses the SphinnCon Israel 2008 and plans for a full blown SMX in January 2009. We’re going to focus on the controversy surrounding paid links and how it’s affecting us. SphinnCon Israel 2008 Keynote by Barry Schwartz

Sphinn Event: SphinnCon Israel: February 5, 2008

SphinnCon Israel

The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.

“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. ” Continue reading “Sphinn Event: SphinnCon Israel: February 5, 2008”

SEO: Effective Meta Descriptions

The official Google Webmaster Central Blog posted a few months ago a nice post on writing meta description tags.

Well, this is actually much more interesting than it seems. For years, one of the most common SEO myths around the industry was that “Google ignores Meta tags” and that it is not relevant anymore. Then here comes Google and says – I CARE! Continue reading “SEO: Effective Meta Descriptions”

Google Hacks Technique – Interesting Case

I received a spam email yesterday, as I get every day…

The email included 2 lines with a date and a link which seems very suspicious. It looked as follows:

Google Hacks

Looking at the link, it seems like an aalmost clean google.co.uk link (except for the backslashes). Continue reading “Google Hacks Technique – Interesting Case”

Link Value – Getting Deeper into SEO

As the SEO world evolves, We need to go deeper and deeper into the understanding of A) How the work B) What parameters are calculated and C) What is the importance of each

This post will focus on item C) and relate mainly to the question of link value.

So what happened to Link Value in 2007? Continue reading “Link Value – Getting Deeper into SEO”