Well, it’s seldom when I can write about two new revelations in one week, and be exited with both. But I guess this is one of those weeks…

I just received an email from SEOmoz, followed but reading Rand Fishkin’s Blog Post  announcing the re-launch of their premium service as “SEOmoz PRO” (nothing new, seems more like “hype”) service - however, and here comes the cherry - a completely renovated interface, AJAX / Web 2.0 extra cool and interactive interface!

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I had a conversation with Brett Crosby from Google Analytics some hours ago, and it appears Google Analytics is releasing very powerful new features for their free web analytics suite. I must say at first I was not very optimistic, but when our conversation ended, and I was looking at the screenshots - My head was simply nodding unwontedly  - These guys usually roll out great products, but these features I’m about to cover are way more than “features”. These have the potential to actually CHANGE to way we do web analytics, and the significantly change the way we treat the web as a marketing tool!

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Google released the latest version of Urchin (the “mother” of Google Analytics) to the public yesterday, so I couldn’t help myself  - but to try the urchin software download, use it and review.

Below you will find my preliminary findings and conclusions. Read More »

Following the latest posts on time on site on this blog and on Occams Razon by Avinash Kaushik, I received a few questions and I also saw a few comments about Segmenting Visitors by Average Time on Site.

On my last post I demonstrated the results of such a measure - on this post I will write the exact cook book which enables this task. Read More »

Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments.

The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark.

This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only to those who close their browser right after entering your page, but to those who viewed 1 page, perhaps even for a while - but didn’t go any further.

Well I say delete them!

The problem with zero time on site

The zero time on site is screwing up the entire time on site statistics of your pages.
Here’s an example for a website we manage where the average time on site is 91 seconds. 

Looks fine to the untrained eye: 91 seconds and 2.2 pages per visit - So is this the correct number? Read More »