Web Analytics: How Time on Site is Measured?

Avinash Kaushik (see his RSS on my homepage ), the author of “Web Analytics – An Hour a Day” and “Occams Razor” blog, wrote an excellent and comprehensive post on the methodology behind “time on site” and “time on page” metrics.

For all of you who always wonder how this is calculated and how come sometimes the numbers don’t seem too logic – Avinash exaplains the method from A to Z in a simple and logic way. Highly recommended!