After years of researching and executing Search Marketing campaigns on different stages and many types, we came to the understanding that while search is strong, growing, important and fruitful, while Search Marketing was considered the ultimate “pull marketing” vehicle to incorporate delivering the message not only when I , the marketer wanted to – but when the target audience wanted to… We can now take the next step forward.
Behavioral Marketing is here for more or less ~3 years already, at different forms and levels, and is basically offering us to deliver a message to a prospective customer based on their web browing patterns.
Today I’d like to focus on one method of behavioral marketing: Retargeting. Continue reading “Behavioral Marketing Recap: Retargeting”
A survey conducted on December 2007 by TNS Teleseker – “TIM Survey”, in Israel, shows 4 million Intenret users in Israel. This number shows a slight growth of 2% vs. the results from December 2006, and mainly reflects the growth of overall population in Israel.
Well, it’s Friday, 4 days before Christmas and it seems as the rush for shopping is beginning to calm. This was a crazy month for us, especially for the online retailers, and even more for those who specialize in gifts (We have wuite a lot of those!
I wanted to share here some of the data that was pouring in from the sales centers, the web analytics tools and market research – as this may be a very good lesson for next year.I’ll start with the market research and I want to quote comScore’s published data:
“holiday season e-commerce spending for the first 48 days of the November – December 2007 holiday season (November 1 – December 18). Nearly $25 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year”
2007 Holiday Season To Date vs. Corresponding Days* in 2006
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Holiday Season to Date 2006 2007 Pct Change
November 1 – December 18 $20.85 $24.85 19%
Thanksgiving Day (November 22) $0.21 $0.27 29%
“Black Friday” (November 23) $0.43 $0.53 22%
“Cyber Monday” (November 26) $0.61 $0.73 21%
“Green Monday” (December 10) $0.66 $0.88 33%
* Corresponding Shopping Days, Not Calendar Days
“It’s also clear that many consumers are willing to delay their holiday shopping later in the season this year in an effort to take advantage of any late season price discounts being offered by retailers.”