Google Analytics is a tag based analytics program, which makes it a bit harder to track actions for untagged items such as documents. For example, if I want download tracking for my famous pdf white paper or power point presentation - it’s something which is not out of the box in Google Analytics.

In this post I will show two ways to track document downloads in Google Analytics.

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This post will be the first of a series, which will cover Google Analytics Filters.
Google Analytics has become a widely used service. The reasons range from it’s being Free, its ease of use, Google’s amazing distribution channel and perhaps also some of the actual product qualities

There are also quite a few downsides to Google Analytics - which I will cover in a separate post.

So let’s dive into an interesting capability most Google Analytics users are not using, and sometimes not even aware of its existence.

Google Analytics Filters - Lesson #1

Excluding my own traffic from reports

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