The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.

“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. “

SphinnCon is designed to be “low impact,” which means low-cost plus a time-friendly half-day format.

The first event is happening in Israel because Search Engine Land news editor Barry Schwartz is heading over for a visit and thought doing a get-together made sense.

Here’s a summary of the day, which runs from Noon to 6pm:

• SEO Panel: Paid Links & Penalties (I will speak there )
• PPC Panel: Will the PPC Model Hold Up as Click Prices Rise?
• Social Panel: Should You Social?
• After Hours Party & Networking

Local search marketers and reps from search engines like Google will take part. Cost is US $50, and there are only a few tickets left.

This should lead to a full fledged SMX conference in Israel, as Schwartz plans to work on developing it over the course of 2008.