Ophir Cohen - Web Marketing Done Right.

Information and Commentary on Web Marketing.
Ophir Cohen - Web Marketing Done Right.


Google Keyword Reasearch Tool - New and Improved!

This is guest post by my colleague Ohad Marom (ohad (at) compucall dot co dot il).

Google has now improved their keyword tool significantly, enabling researchers to see actual search volume for keywords on the Google database, information that was previously unavailable unless running a Google AdWords campaign. (more…)

5 Reasons why nofollow will not follow

When I first read about the “NoFollow” link attribute, I was quite impressed. “why not?” I thought… it certainly makes a lot of sense in the fight against keyword spamming and artificial linking.
Over time, however, and especially these last few months, many things changed in the industry, especially regarding the “link buying” issue.
After carefully examining numerous cases, I have come to the conclusion that “NoFollow” will not stand.
Here are my top  5 reasons why…

Follow :-) to read the explanations…

(more…)

SphinnCon Israel - Event Summary

Well it’s now 23:09 and I just got back home… It has been a really long and exciting day for me.

SphinnCon Israel was an exciting event. I am not familiar with the final number of guests, but for my eyes it seemed very similar to ~200 SE’ enthusiasts mingling, networking, debating, eating, drinking etc.

In a way, it reminded me my first SES event I attended in Munich back in 2002 – Small, cozy – and most important – Getting the local industry together in one place, for the first time ever. (more…)

Sphinncon Israel 2008, we’ve arrived!

SphinnCon Israel 2008Hi everyone!

 We’ve officially arrived at Sphinncon Israel 2008. Lots of great people, the buffet looks great. Barry Schwartz from Rustybrick and SearchengineLand is here as well. Check out the picture of us together.

 The SEO panel is going to start soon so I’ll try and keep you updated as much as I can. I’m on the panel so I’ll have someone post updates as they come in.

*Update 1 2:30 - Okay we’re finally sitting down to start the SEO panel discussion. Everyone is ready to go! From left to right (sitting down): Barry Schwartz (RustyBrick), Branko Rihtman ( Tens Technology), Sam Michelson ( Five Blocks), Myself and Gilad Sasson ( Nekuda)

SphinnCon Israel 2008 SEO Panelists

*Update 12:50 - Barry is giving his keynote. He discusses the SphinnCon Israel 2008 and plans for a full blown SMX in January 2009. We’re going to focus on the controversy surrounding paid links and how it’s affecting us.  SphinnCon Israel 2008 Keynote by Barry Schwartz

SEO: Effective Meta Descriptions

The official Google Webmaster Central Blog posted a few months ago a nice post on writing meta description tags.

Well, this is actually much more interesting than it seems. For years, one of the most common SEO myths around the industry was that “Google ignores Meta tags” and that it is not relevant anymore. Then here comes Google and says - I CARE! (more…)