Quality Score is one term which for some people may some vague or taken from the Olympics - but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization - it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes… Read More »

Microsoft adCenter announced today on a few new features to their Pay per Click (PPC) platform.
These new features are mainly administrative which focuses on:

• Billing Features Improvement
• Improved and deeper keyword research tools
• Reporting Improvement

Microsoft adCenter platform does not count for a large market share compared to search giant Google and rival Yahoo!, though their new system is pretty neat in its features and ability to target specific demographics easily. From our experience at Compucall while adCenter provides lower volume their traffic quality is sometimes significantly better than others.

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This is guest post by my colleague Ohad Marom (ohad (at) compucall dot co dot il).

Google has now improved their keyword tool significantly, enabling researchers to see actual search volume for keywords on the Google database, information that was previously unavailable unless running a Google AdWords campaign. Read More »

A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access - but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Read More »