Last week I learned that AdWords Editor 6.5 is out, I thought I’ll give it a short review. Google AdWords Editor is a very powerful windows (or mac) application which enables Google AdWords advertisers create and edit campaigns from the ease of the desktop, much faster and with ability to run very nice tips and tricks to create complex campaigns.

I downloaded and installed the new version, and below are my findings.

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Google AdWords

I just received an email from Google AdWords stating that the annoying “stats by Google” box on the conversion pages will now be optional. This seems a really good move on their part.

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Quality Score is one term which for some people may some vague or taken from the Olympics - but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization - it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes… Read More »

Microsoft adCenter announced today on a few new features to their Pay per Click (PPC) platform.
These new features are mainly administrative which focuses on:

• Billing Features Improvement
• Improved and deeper keyword research tools
• Reporting Improvement

Microsoft adCenter platform does not count for a large market share compared to search giant Google and rival Yahoo!, though their new system is pretty neat in its features and ability to target specific demographics easily. From our experience at Compucall while adCenter provides lower volume their traffic quality is sometimes significantly better than others.

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A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access - but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Read More »