Web Analytics: How Time on Site is Measured?
Avinash Kaushik (see his RSS on my homepage 
), the author of “
Web Analytics - An Hour a Day” and “
Occams Razor” blog, wrote an excellent and comprehensive post on the methodology behind “
time on site” and “
time on page” metrics.
For all of you who always wonder how this is calculated and how come sometimes the numbers don’t seem too logic - Avinash exaplains the method from A to Z in a simple and logic way. Highly recommended! (more…)
