Microsoft adCenter announced today on a few new features to their Pay per Click (PPC) platform.
These new features are mainly administrative which focuses on:

• Billing Features Improvement
• Improved and deeper keyword research tools
• Reporting Improvement

Microsoft adCenter platform does not count for a large market share compared to search giant Google and rival Yahoo!, though their new system is pretty neat in its features and ability to target specific demographics easily. From our experience at Compucall while adCenter provides lower volume their traffic quality is sometimes significantly better than others.

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A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access - but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Read More »