It has been real hard to keep secret for the last weeks where I had those new features and could not share with anyone, and is somewhat “liberating” to finally have the chance to review the new version of Google Analytics being announced today. Google, as Google, usually do not “announce” new features. What happens is you either find smth in their blog, or you simply log in to your […]

Ohh do I like these nifty add-ons… Especially when they help me be more efficient and perform simple but repetitive tasks faster and better. Today I will cover two new Google Analytics add-ons – increase your size & snip-n-tag – I strongly recommend using – so you better read on…

Last few days I saw some weird new metrics on my Google AdWords report center. At first I didn’t pay too much attention, but then came Google’s message and it got me thinking about the whole concept of conversion attribution models and how easily we can get the wrong conclusions when not analyzing the data properly. I will now present how easily we can persuade ourselves to take wrong campaign […]

This post will be the first of a series, which will cover Google Analytics Filters. Google Analytics has become a widely used service. The reasons range from it’s being Free, its ease of use, Google’s amazing distribution channel and perhaps also some of the actual product qualities There are also quite a few downsides to Google Analytics – which I will cover in a separate post. So let’s dive into […]

“Hello, Thanks for your interest in Microsoft adCenter Analytics Beta (formerly code-named “Gatineau”). Our new web analytics program can help you learn more about visitor activity on your website—where your visitors come from and how long they stay, for example—so that you can measure the success of your marketing campaigns. Get started now To begin participating in the adCenter Analytics Beta program today, please do the following: …” Are’nt you […]

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