SMX London day 2 has started with a super interesting session on link building strategies. I was surprised to really hear NEW stuff and much more than the regular "submit to Yahoo!" and "get links from your business partners, clients and vendors" – The speakers seemed all very knowledgeable and experienced in what I find is the most important quality in link building: Think OUT of the box.
When I first read about the “NoFollow” link attribute, I was quite impressed. “why not?” I thought… it certainly makes a lot of sense in the fight against keyword spamming and artificial linking. Over time, however, and especially these last few months, many things changed in the industry, especially regarding the “link buying” issue. After carefully examining numerous cases, I have come to the conclusion that “NoFollow” will not stand. [...]