Last week I learned that AdWords Editor 6.5 is out, I thought I'll give it a short review. Google AdWords Editor is a very powerful windows (or mac) application which enables Google AdWords advertisers create and edit campaigns from the ease of the desktop, much faster and with ability to run very nice tips and tricks to create complex campaigns. I downloaded and installed the new version, and below are [...]
Google Insights for Search has launched today. Well, Google dudes did it again. Taking data based on the Google Trends product, and giving it the twist marketers really need, Google just launched a very interesting service called Google Insights for Search. We've seen similar services from Compete, Quantcast and Hitwise, however Google's way of presenting the data, connecting it to the keyword research world combined with the marketing segmentation by [...]
This is guest post by my colleague Ohad Marom (ohad (at) compucall dot co dot il). Google has now improved their keyword tool significantly, enabling researchers to see actual search volume for keywords on the Google database, information that was previously unavailable unless running a Google AdWords campaign.