Last night, google aired a TV Ad during the super bowl event, known to be one of the most expensive ad spaces out there. While the actual investment is high – it is less interesting than the ‘sub text’ which clearly states and presents google to become a much more “main stream” business and not much different than other mega-brands such as Coke and others – pushing its brand and […]

Categories: General, History, Web Marketing

Google is gaining market share, says Hitwise. According to Hitwise’s latest report, Google receives 71% market share of searches, while Yahoo! receives 18.26%, MSN (Live) receives 5.32%, Ask.com receives 3.45% and the remaining 46 other engines accounted for 1.95% all together.

Google Chrome launched less than a day ago, and this has been one of the busiest days on my twitter, email and all in all web life. I do not recall the last time the web was so obsessed with a launch of a beta product, so much conversations, expectations, opinions, buzz, hype, and web content spread in such a way. I read the comic, read some opinions and downloaded […]

Quality Score is one term which for some people may some vague or taken from the Olympics – but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization – it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes…

Google Insights for Search has launched today. Well, Google dudes did it again. Taking data based on the Google Trends product, and giving it the twist marketers really need, Google just launched a very interesting service called Google Insights for Search. We’ve seen similar services from Compete, Quantcast and Hitwise, however Google’s way of presenting the data, connecting it to the keyword research world combined with the marketing segmentation by […]