Behavioral Marketing Recap: Retargeting

After years of researching and executing Search Marketing campaigns on different stages and many types, we came to the understanding that while search is strong, growing, important and fruitful, while Search Marketing was considered the ultimate “pull marketing” vehicle to incorporate delivering the message not only when I , the marketer wanted to – but when the target audience wanted to… We can now take the next step forward.

Behavioral Marketing is here for more or less ~3 years already, at different forms and levels, and is basically offering us to deliver a message to a prospective customer based on their web browing patterns.

Today I’d like to focus on one method of behavioral marketing: Retargeting. Continue reading “Behavioral Marketing Recap: Retargeting”