Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments. The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark. This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only […]

Avinash Kaushik (see his RSS on my homepage ), the author of “Web Analytics – An Hour a Day” and “Occams Razor” blog, wrote an excellent and comprehensive post on the methodology behind “time on site” and “time on page” metrics. For all of you who always wonder how this is calculated and how come sometimes the numbers don’t seem too logic – Avinash exaplains the method from A to […]

Categories: e-Commerce, Web Analytics