Quality Score is one term which for some people may some vague or taken from the Olympics – but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization – it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes…

Hi, A few weeks ago I received a phishing email (I get a lot of those) but for the first time the phishing concept was themed with Google Adwords. This post covers: 1. About the Google Adwords Phishing Scam 2. The Marketing Effect on Google Adwords Enjoy.. Ophir