Web Marketing Done Right.
Ohh do I like these nifty add-ons… Especially when they help me be more efficient and perform simple but repetitive tasks faster and better.
Today I will cover two new Google Analytics add-ons – increase your size & snip-n-tag – I strongly recommend using – so you better read on… Continue reading “Cool New Google Analytics Add-ons”
Last few days I saw some weird new metrics on my Google AdWords report center. At first I didn’t pay too much attention, but then came Google’s message and it got me thinking about the whole concept of conversion attribution models and how easily we can get the wrong conclusions when not analyzing the data properly. I will now present how easily we can persuade ourselves to take wrong campaign actions based on data which may seem very promising. Continue reading “Google AdWords Conversion Metrics – We Need to Go Deeper”
