Web Marketing Done Right.
Olivier sent me a txt in the middle of the night 2 weeks ago, directly from SMX West: “Matt Cutts just presented a revolution to the way duplicate content will be handles!”
Well I got to my email and started looking for blogs and tweets on the subject – and it indeed we are probably entering a new phase in the duplicate content fight. Continue reading “Duplicate Content Out, Canonical Link Element In!”
We received note from the Google team asking us to verify our integration between Google AdWords and Google Analytics as they are about to upgrade the integration between the two on march 4th.
The required actions are simply to verify that the accounts are connected AND that the “apply cost data” checkbox is checked on the analytics profile settings panel.
I’ll take this opportunity to revisit the whole AdWords – Analytics integration process, which is a pretty basic feature most of us can benefit from. However, most of the new accounts I meet are just not set properly hence losing out on some pretty neat features and insights on their websites and campaigns. Continue reading “Google AdWords and Analytics Integration 101”
