Ophir Cohen

Web Marketing Done Right.

Google Analytics is a tag based analytics program, which makes it a bit harder to track actions for untagged items such as documents. For example, if I want download tracking for my famous pdf white paper or power point presentation – it's something which is not out of the box in Google Analytics. In this post I will show two ways to track document downloads in Google Analytics.

Hi, A few weeks ago I received a phishing email (I get a lot of those) but for the first time the phishing concept was themed with Google Adwords. This post covers: 1. About the Google Adwords Phishing Scam 2. The Marketing Effect on Google Adwords Enjoy.. Ophir