Ophir Cohen

Web Marketing Done Right.

This post will be the first of a series, which will cover Google Analytics Filters. Google Analytics has become a widely used service. The reasons range from it's being Free, its ease of use, Google's amazing distribution channel and perhaps also some of the actual product qualities There are also quite a few downsides to Google Analytics – which I will cover in a separate post. So let's dive into [...]

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Categories: General, History, Web Marketing

"the vast majority of web content is made up of poorly optimised websites. By that I mean poorly optimised for visibility (visitors can’t find you via the search engines) and poorly optimised for the user experience (leading to low conversion rates). These two are closely related and web analytics is the key to unlock the potential of both." (Brian Clifton) Hi, I just read a very good interview with Brian [...]

Well, It only took two days and dozens of failed logins, error messages, appology emails and so on – but I'm finally in – and I am now the proud owner of 2 Microsoft Analytics profiles So, I just wanted to share the first experience of setting up a profile and going over the different features and settings – mainly because I just started to collect data andthere's nothing to [...]

"Hello, Thanks for your interest in Microsoft adCenter Analytics Beta (formerly code-named "Gatineau"). Our new web analytics program can help you learn more about visitor activity on your website—where your visitors come from and how long they stay, for example—so that you can measure the success of your marketing campaigns. Get started now To begin participating in the adCenter Analytics Beta program today, please do the following: …" Are'nt you [...]

Categories: General