The life of us folks who live. breathe and are looking most of our waking hours at the Google AdWords screens, are quite hectic. We live in a super dynamic industry with new media platforms and features pop up every day leaving us trying to keep up with the news while doing some work and aiming to achieve better results. This is not an easy task, and if I look […]

Last year we’ve written in our company blog about view through metrics, and apparently Google has listened Last few days I discovered a cool new column in my Google AdWords panel called “view through conversions“. These conversions, are, as Google states on their blog conversions which occurred on the target web site within 30 days of a display ad impression, in the content network. Yes, you are reading correctly – […]

It’s been a while since I last wrote here, and I am thrilled to have the opportunity to share something I found to be very useful and could be somewhat revolutionary to Google AdWords bud management. Google Released their new “bid simulator” a few days ago, a super-cute tool which helps us find that sweet-spot where the keyword bid would be high enough to get the traffic and low enough […]

So day 1 at SMX London 2008 has ended.. It was a crazy long day, lots of fun and very interesting. Below are the day’s highlights, from my personal perspective.

The famous Search Marketing Expo is coming to London this week. I’ll be speaking about Paid Search on the first day (Tuesday, Nov 4th 2008) and I’m very excited and thrilled. For me, every time when I get a chance to visit on of these S** (SMX, SES…) events It’s sort of a fest. You see I’ve been involved in this industry since it’s very beginning back in 1998, and […]