Ophir Cohen

Web Marketing Done Right.

  • Thanks to Yoast for writing the great post and developing the canonical link element plugin for wordpress, and thanks for Tal to commenting on my previous post and discovering the link – I now have my own canonical link element implemented on my wordpress blog Canonical Link Elements tools we already have: Firefox extension WordPress [...]

  • Olivier sent me a txt in the middle of the night 2 weeks ago, directly from SMX West: “Matt Cutts just presented a revolution to the way duplicate content will be handles!” Well I got to my email and started looking for blogs and tweets on the subject – and it indeed we are probably [...]

  • Google webmaster tools panel has been around for quite some time. The Live webmaster tools joined a bit later. I get a lot of questions from colleagues and clients whether these are really helpful, and lately I found myself spending more and more time within these places finding useful information and amending my SEO strategy [...]

  • SMX London day 2 has started with a super interesting session on link building strategies. I was surprised to really hear NEW stuff and much more than the regular “submit to Yahoo!” and “get links from your business partners, clients and vendors” – The speakers seemed all very knowledgeable and experienced in what I find [...]

  • Cool clip from the new feature series “red band” in the local cable network – very cool for SEO’s… Who’s managing The Internet?

Latest Articles

The famous Search Marketing Expo is coming to London this week. I’ll be speaking about Paid Search on the first day (Tuesday, Nov 4th 2008) and I’m very excited and thrilled. For me, every time when I get a chance to visit on of these S** (SMX, SES…) events It’s sort of a fest. You see I’ve been involved in this industry since it’s very beginning back in 1998, and [...]

Last week I learned that AdWords Editor 6.5 is out, I thought I’ll give it a short review. Google AdWords Editor is a very powerful windows (or mac) application which enables Google AdWords advertisers create and edit campaigns from the ease of the desktop, much faster and with ability to run very nice tips and tricks to create complex campaigns. I downloaded and installed the new version, and below are [...]

Google is gaining market share, says Hitwise. According to Hitwise’s latest report, Google receives 71% market share of searches, while Yahoo! receives 18.26%, MSN (Live) receives 5.32%, Ask.com receives 3.45% and the remaining 46 other engines accounted for 1.95% all together.

I just received an email from Google AdWords stating that the annoying “stats by Google” box on the conversion pages will now be optional. This seems a really good move on their part.

Google Quality Score update has started to take effect on my accounts. In a previous post I covered the upcoming Google Quality Score changes. It seems last few days the change started to show on my accounts, and the outcome is quite interesting. Google is now sharing with us a real rank – score of 0 to 10 out of 10 possible points, and when our score is low they [...]