We received note from the Google team asking us to verify our integration between Google AdWords and Google Analytics as they are about to upgrade the integration between the two on march 4th. The required actions are simply to verify that the accounts are connected AND that the “apply cost data” checkbox is checked on the analytics profile settings panel. I’ll take this opportunity to revisit the whole AdWords – [...]
Latest Articles
Google Analytics has announced a change to the custom variable _setVar, which will impact key metrics such as bounce rate and time on page. In this post I will try to shed some light on setVar and bounce rate, and show a few examples of where we can use them to gain insights if our visitors’ behavior.





