Ophir Cohen

Web Marketing Done Right.

  • Thanks to Yoast for writing the great post and developing the canonical link element plugin for wordpress, and thanks for Tal to commenting on my previous post and discovering the link – I now have my own canonical link element implemented on my wordpress blog Canonical Link Elements tools we already have: Firefox extension WordPress [...]

  • Olivier sent me a txt in the middle of the night 2 weeks ago, directly from SMX West: “Matt Cutts just presented a revolution to the way duplicate content will be handles!” Well I got to my email and started looking for blogs and tweets on the subject – and it indeed we are probably [...]

  • Google webmaster tools panel has been around for quite some time. The Live webmaster tools joined a bit later. I get a lot of questions from colleagues and clients whether these are really helpful, and lately I found myself spending more and more time within these places finding useful information and amending my SEO strategy [...]

  • SMX London day 2 has started with a super interesting session on link building strategies. I was surprised to really hear NEW stuff and much more than the regular “submit to Yahoo!” and “get links from your business partners, clients and vendors” – The speakers seemed all very knowledgeable and experienced in what I find [...]

  • Cool clip from the new feature series “red band” in the local cable network – very cool for SEO’s… Who’s managing The Internet?

Latest Articles

We received note from the Google team asking us to verify our integration between Google AdWords and Google Analytics as they are about to upgrade the integration between the two on march 4th. The required actions are simply to verify that the accounts are connected AND that the “apply cost data” checkbox is checked on the analytics profile settings panel. I’ll take this opportunity to revisit the whole AdWords – [...]

Google Analytics has announced a change to the custom variable _setVar, which will impact key metrics such as bounce rate and time on page. In this post I will try to shed some light on setVar and bounce rate, and show a few examples of where we can use them to gain insights if our visitors’ behavior.

So day 1 at SMX London 2008 has ended.. It was a crazy long day, lots of fun and very interesting. Below are the day’s highlights, from my personal perspective.