Tomorrow, June 1st 2009 Affilicon Israel will launch, and I am very excited. I just came back from the Pre-Event “Unofficial Gathering” in a cool Bar in Tel Aviv, and if this “unofficial” event was a predictive of what’s happening in the actual event, it’s going to be a blast! Tomorrow (June 1st 2009) at 17:30, I am going to co-host a session about choosing SEO and SEM agency, a [...]
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Last few days I saw some weird new metrics on my Google AdWords report center. At first I didn’t pay too much attention, but then came Google’s message and it got me thinking about the whole concept of conversion attribution models and how easily we can get the wrong conclusions when not analyzing the data properly. I will now present how easily we can persuade ourselves to take wrong campaign [...]





