Here’s the presentation I gave on the Meetup breakfast with Jeff Pulver on August 28th 2008 in Tel Aviv:

The presentation is embed below and the session itself is available on YouTube:

Part I
Part II
Part III

Cheers
OC

Quality Score is one term which for some people may some vague or taken from the Olympics - but for others, in the web marketing business, especially those who specialize in Pay per Click and Google AdWords Optimization - it’s one KPI we all strive to maximize. Google has announced they are rolling out a change in the Quality Score algorithms, so here goes… Read More »

Microsoft adCenter announced today on a few new features to their Pay per Click (PPC) platform.
These new features are mainly administrative which focuses on:

• Billing Features Improvement
• Improved and deeper keyword research tools
• Reporting Improvement

Microsoft adCenter platform does not count for a large market share compared to search giant Google and rival Yahoo!, though their new system is pretty neat in its features and ability to target specific demographics easily. From our experience at Compucall while adCenter provides lower volume their traffic quality is sometimes significantly better than others.

Read More »

I just got this note from Google, it appears AdWords Policy now Protects against Reverse Billing Mobile Content. They will no longer enable advertisers to publish offers which do not show the actual pricing clearly. Read More »

This is guest post by my colleague Ohad Marom (ohad (at) compucall dot co dot il).

Google has now improved their keyword tool significantly, enabling researchers to see actual search volume for keywords on the Google database, information that was previously unavailable unless running a Google AdWords campaign. Read More »