• @JasonCalacanis Interesting article. I liked the last clause best #
• @Talsiach thanks dude. what are you up to these days? #
• @Talsiach cool I’ll b happy to hear more, perhaps something of interest to me? #
• back to the office - 2 meetings outside - was kinda fun #
• starting a session on SMO - cool #
• working on ForexFace.com. It’s a good thing, I know - but what is the best path? #
• Back home. upgrading wordpress to 2.6.1 #

Powered by Twitter Tools.

I was trying to avoid it for a long while, but I finally caved. I signed up for a Twitter account today and started my era of Micro Blogging. I hooked a few friends, but Twitter did not like my Gmail list too much, and said they will try again later… well - we’ll see about that.

So now it’s time for me to give you my twit - it’s http://twitter.com/ophirc and I’m looking forward to micro-blog with you all (it’s also on my sidebar connected via twitter tools plugin

Cheers
OC

Hi,

A few weeks ago I received a phishing email (I get a lot of those) but for the first time the phishing concept was themed with Google Adwords.

This post covers:

1. About the Google Adwords Phishing Scam

2. The Marketing Effect on Google Adwords

Enjoy..

Ophir Read More »

I’m sorry but this one is in Hebrew

[youtube width="425" height="355"]ab_v6kbsr9I[/youtube]

 ”the vast majority of web content is made up of poorly optimised websites. By that I mean poorly optimised for visibility (visitors can’t find you via the search engines) and poorly optimised for the user experience (leading to low conversion rates). These two are closely related and web analytics is the key to unlock the potential of both.” (Brian Clifton)

Hi,

I just read a very good interview with Brian Clifton.
For those of you who don’t know who Brian is, he is (was) the Head of Google Analytics in EMEA, holds a Phd, a veteran to the web marketing industry and the author of the new book: Advanced Web Metrics with Google Analytics.

Brian is now leaving Google and going back to be a Senior Strategist for Omega Digital Media - the company he founded back in 1997.
The interview is very interesting, and I just wanted to quote one sentence (at the top of this post) I feel is the essence of web analytics or Web Metrics as some call it).

Web Analytics is the place where most optimization techniques are reflected, where they can all be measured, demonstrated and leveraged. When wanting to show a client their SEO or Usability is not good enough, simply review their analytics. On the other hand, to know the problem of web sites - simply look at their web analytics - you will find the most intreaguing business aspects strengths and weaknesses of their operation. It’s not all about how many visits did I get yesterday vs. the day before - it’s the basic analysis of your business, thrugh the eyes and behavior of your customers.