A few days ago I came a cross a post which mentioned the Microsoft adCenter Desktop is underway and that I can request for a beta.

Well, I thought, I will probably have to wait some time until they grant access - but I signed for it anyhow. Surprisingly, I received the invitation today.

The registration progress is complex. You must use Microsoft Conect and your passport ID and agree to all sorts of “I agree to this and that…” Until I finally got to the download page.

First, I must mention that in my office the download did not work properly. I am now downloading the software at home and waiting to see how it looks like… Read More »

Hi,

A few weeks ago I received a phishing email (I get a lot of those) but for the first time the phishing concept was themed with Google Adwords.

This post covers:

1. About the Google Adwords Phishing Scam

2. The Marketing Effect on Google Adwords

Enjoy..

Ophir Read More »

I’m sorry but this one is in Hebrew

[youtube width="425" height="355"]ab_v6kbsr9I[/youtube]

 ”the vast majority of web content is made up of poorly optimised websites. By that I mean poorly optimised for visibility (visitors can’t find you via the search engines) and poorly optimised for the user experience (leading to low conversion rates). These two are closely related and web analytics is the key to unlock the potential of both.” (Brian Clifton)

Hi,

I just read a very good interview with Brian Clifton.
For those of you who don’t know who Brian is, he is (was) the Head of Google Analytics in EMEA, holds a Phd, a veteran to the web marketing industry and the author of the new book: Advanced Web Metrics with Google Analytics.

Brian is now leaving Google and going back to be a Senior Strategist for Omega Digital Media - the company he founded back in 1997.
The interview is very interesting, and I just wanted to quote one sentence (at the top of this post) I feel is the essence of web analytics or Web Metrics as some call it).

Web Analytics is the place where most optimization techniques are reflected, where they can all be measured, demonstrated and leveraged. When wanting to show a client their SEO or Usability is not good enough, simply review their analytics. On the other hand, to know the problem of web sites - simply look at their web analytics - you will find the most intreaguing business aspects strengths and weaknesses of their operation. It’s not all about how many visits did I get yesterday vs. the day before - it’s the basic analysis of your business, thrugh the eyes and behavior of your customers.

“Hello,
Thanks for your interest in Microsoft adCenter Analytics Beta (formerly code-named “Gatineau”). Our new web analytics program can help you learn more about visitor activity on your website—where your visitors come from and how long they stay, for example—so that you can measure the success of your marketing campaigns.
Get started now
To begin participating in the adCenter Analytics Beta program today, please do the following: …”

Are’nt you feeling lucky when you’re getting these “invitation” emails for new Beta stuff? I know I do…
Well, even more when it comes from Microsoft, and so much more when it’s for something I signed for months ago (I think 6 months actually). So Microsoft took their time and it appears they sent a bunch of invitations today (I got at least three just this morning), to visit and try out their new product, which was previously named “Gatineau” and is now prodly namesd “Microsoft adCenter Analytics“.

However, I guess my enthusiasm was too early, as after I clicked the activation link and logged in - I got the following message:

Too bad - I promise to follow up and update - hopefully it will work at some point ?!?!?