Avinash Kaushik (see his RSS on my homepage ), the author of “ Web Analytics - An Hour a Day” and “ Occams Razor” blog, wrote an excellent and comprehensive post on the methodology behind “ time on site” and “ time on page” metrics.

For all of you who always wonder how this is calculated and how come sometimes the numbers don’t seem too logic - Avinash exaplains the method from A to Z in a simple and logic way. Highly recommended! Read More »

I received a spam email yesterday, as I get every day…

The email included 2 lines with a date and a link which seems very suspicious. It looked as follows:

Looking at the link, it seems like an aalmost clean google.co.uk link (except for the backslashes). Read More »

As the SEO world evolves, We need to go deeper and deeper into the understanding of A) How the work B) What parameters are calculated and C) What is the importance of each

This post will focus on item C) and relate mainly to the question of link value.

So what happened to Link Value in 2007?

Read More »

After years of researching and executing Search Marketing campaigns on different stages and many types, we came to the understanding that while search is strong, growing, important and fruitful, while Search Marketing was considered the ultimate “pull marketing” vehicle to incorporate delivering the message not only when I , the marketer wanted to  - but when the target audience wanted to… We can now take the next step forward.

Behavioral Marketing is here for more or less ~3 years already, at different forms and levels, and is basically offering us to deliver a  message to a prospective customer based on their web browing patterns.

Today I’d like to focus on one method of behavioral marketing: Retargeting. Read More »

A survey conducted on December 2007 by TNS Teleseker  - “TIM Survey”, in Israel, shows 4 million Intenret users in Israel. This number shows a slight growth of 2% vs. the results from December 2006, and mainly reflects the growth of overall population in Israel.

A few interesting Internet usage statistics in Israel:

Read More »