I read a new research summary from eMarketer this weekend. The summary analyzed three interesting researches on the interesting subject of User Generated Video and the demographic segmentation of its use.

The three article examined the demographic patterns of user generated video consumption, trying to identify segments which tend to use and consume this type of media more than others.

While these articles provided a world of graphs, charts and precentages of all kinds (I’ll review most below) I’d like to focus on a few figures which I found quite interesting: Read More »

Following the latest posts on time on site on this blog and on Occams Razon by Avinash Kaushik, I received a few questions and I also saw a few comments about Segmenting Visitors by Average Time on Site.

On my last post I demonstrated the results of such a measure - on this post I will write the exact cook book which enables this task. Read More »

The agenda is now up for the first SphinnCon Israel, to be held on February 5 in Jerusalem.

“The idea behind SphinnCon is simple. Many readers know about SMX: Search Marketing Expo conference series. Those aren’t going away, but we also know that we can’t bring a traditional two or three day conference to all the cities in the world that people wish for. ” Read More »

The official Google Webmaster Central Blog posted a few months ago a nice post on writing meta description tags.

Well, this is actually much more interesting than it seems. For years, one of the most common SEO myths around the industry was that “Google ignores Meta tags” and that it is not relevant anymore. Then here comes Google and says - I CARE! Read More »

Following Avinash’s great post I’ve already mentioned yesterday, I re-read the entire post and more than 3o interesting comments.

The main problem as Avinash explains, is that we can’t actually calculate the time on page and time on site where we don’t have an “exit” mark.

This basically means, that most of our “bounces”, “zero” time on site and “short visits” (depending on your software verbiage) are related not only to those who close their browser right after entering your page, but to those who viewed 1 page, perhaps even for a while - but didn’t go any further.

Well I say delete them!

The problem with zero time on site

The zero time on site is screwing up the entire time on site statistics of your pages.
Here’s an example for a website we manage where the average time on site is 91 seconds. 

Looks fine to the untrained eye: 91 seconds and 2.2 pages per visit - So is this the correct number? Read More »